Your ad platforms
model missing signals.
But they can't
protect you from
A ₹250 Crore Penalty.
Ad platform consent features handle browser-side tags. They don’t touch your SMS campaigns, WhatsApp dispatches, CRM syncs, or server-side conversion uploads. They generate zero legally auditable proof. And when a user opts out, your outbound pipelines keep firing until the next batch sync — violating DPDP Section 6 with every message sent.
NodGuard captures DPDP-compliant consent across every channel, enforces it at the point of dispatch, recovers opted-out users through intelligent multi-session re-prompts, and keeps your server-side attribution pipeline running with consent-verified data.
- THE PROBLEM
Three gaps your current
consent setup leaves wide open.
The Compliance Gap
The Act requires purpose-specific notices, 22 regional Indian language support, grievance officer details, and withdrawable consent backed by auditable proof. A generic cookie popup doesn’t cover this. No audit trail means no. defensible evidence during a DPBI proceeding.
The Omnichannel Gap
Browser-based consent tools update
ad scripts — but they don’t reach your
messaging platforms, CDP sync jobs,
or customer match uploads. During
the sync delay, your outbound
pipelines process data without valid
consent.
The Revenue Visibility Gap
When consent is denied, standard
tools drop tracking entirely — or
model the gap with statistical
estimates you don’t own or control.
NodGuard gives you both: full
deterministic attribution for
consented users AND privacy-safe
aggregate data for non-consented
users, inside your own dashboards.
- THE SOLUTION
Capture. Enforce. Attribute. Measure. All in one platform.
DPDP-
Compliant
Consent
Capture
Purpose-specific, multilingual consent
capture with tamper-proof audit records.
Every consent action generates exportable legal evidence for DPBI proceedings.
capture with tamper-proof audit records.
Every consent action generates exportable legal evidence for DPBI proceedings.
Omnichannel Consent Enforcement
Synchronize consent state across web,
SMS, WhatsApp, email, CDP syncs, and
CRM workflows. Consent withdrawal
takes effect at the point of dispatch —
not at the next batch sync.
not at the next batch sync.
Consent- Aware Server- Side Conversion Routing
Route rich conversion events for
consented users to ad network server
APIs. For non-consented users, route
anonymized aggregate data —
keeping your measurement models
alive without processing personal data.
Multi-Model Attribution & Cross- Platform Dedup
Four attribution models (last-click, first-
click, linear, time-decay). Cross-
platform overlap detection at the order
level across web and app. Consent-
verified ROAS reporting.
Marketing Intelligence Dashboard
Consent rate analytics, re-consent
recovery tracking, consented vs. non-
consented revenue split, audience
quality scoring, and compliance
evidence export — all in a single CMO-
ready view.
First-Party Data Activation
Sync consent-verified audience
segments to your CDP, CRM, and ad
platforms. Block opted-out records
before they reach downstream
systems. Activate only compliant, first-
party data.
- HOW IT WORKS
From consent capture to
compliant campaign dispatch.
Four steps. Every channel. Real-time enforcement.
Step 1: Capture
DPDP-compliant notices on your website — purpose-specific, in the user's language, with Grievance Officer details. Every choice recorded with tamper-proof audit proof.
Step 2: Enforce
Every outbound transmission — ad API call, SMS, CRM sync, WhatsApp campaign — screened at dispatch. Opted-out contacts blocked. Consented contacts flow through with full data.
Step 3: Recover
When a user declines, NodGuard re-prompts on subsequent visits — up to 3 configurable attempts. After 3 rejections, a non- intrusive recall badge replaces the prompt. Consents that would be lost permanently are recovered.
Step 4: Attribute
Consented events routed to ad network server APIs with full attribution data. Non-consented transactions captured as anonymized aggregate volume. Cross-platform overlap flagged at the order level.
- DPDP COVERAGE
Every section of the DPDP Act. Covered.
| DPDP Requirement | Section | How NodGuard Addresses It |
|---|---|---|
| Consent Notice | Section 5 | Purpose-specific notices with data categories, processing purposes, withdrawal mechanism, and Grievance Officer details. |
| Regional Language | Section 5(3) | Notice delivery in 23 Indian languages. |
| Prior Notice for Historical Data | Section 5(2) | Consent Recovery Playbook with personalised multi-channel outreach campaigns for existing databases. |
| Specific, Withdrawable Consent | Section 6 | Granular, per-purpose consent capture. Withdrawal takes effect immediately via live enforcement. |
| Parental Consent for Minors | Section 9 | Government-authorised digital identity verification embedded at registration and checkout. |
| Data Erasure & Storage Limitation | Section 8(7) | Automated inactivity sweeps with configurable retention windows and 13-month statutory cap. |
| Grievance Redressal | Section 8(10) | Grievance Officer contact details and complaint submission pathways embedded in the consent interface. |
| Breach Reporting | Section 8(6) | 72-hour breach reporting workflow with automated incident logging and deadline tracking. |
| Audit Trail | General | Tamper-proof, immutable consent ledger. Exportable as legal evidence. |
- INDUSTRY SOLUTIONS
Built for the industries DPDP hits hardest.
E-commerce & D2C Brands
Compliance shouldn't cost you your ad performance.
When your customers reject consent, standard tools drop tracking entirely. NodGuard captures anonymized aggregate conversion data for non-
consented traffic, keeping your measurement models intact. For consented customers, NodGuard routes rich conversion events to ad network
server APIs with full attribution data.
- Consent-aware server-side conversion routing (consented: full events; non-consented: anonymized aggregate)
- Cross-platform conversion overlap detection at the order level (web + app)
- Multi-model attribution (last-click, first-click, linear, time-decay)
- Consent-aware CDP sync gating
- Automated storage limitation sweeps for inactive customer records
- Re-consent recovery prompts across multiple sessions
FinTech & Financial Services
Capture marketing consent inside your KYC flow.
Financial services brands already run rigorous identity verification at onboarding. NodGuard bundles DPDP-compliant marketing consent notices
directly into your digital signature and eKYC workflows — capturing explicit, purpose-specific opt-ins alongside the onboarding signature, in a
single step.
- Consent notice frames embedded in digital document signing workflows
- Government-authorised identity verification for parental consent (Section 9)
- Tamper-proof audit trail compatible with RBI and SEBI compliance reporting
- Outbound dialer and campaign queue gating for opted-out customers
EdTech & Online Gaming
Verifiable parental consent for every minor user.
Section 9 of the DPDP Act mandates verifiable parental consent before processing any minor’s personal data. A simple checkbox is not sufficient.
NodGuard integrates government-authorised digital identity verification directly into your registration and checkout steps — capturing parental
consent natively, without creating friction.
- Government-authorised parental identity verification at registration
- Age-gating logic with configurable thresholds
- Consent records linked to verified parent-child identity pairs
- Automated data retention sweeps for inactive minor accounts
B2B & Lead-Driven Businesses
Every lead form. Every outbound call. Consent-stamped.
B2B brands collect leads across website forms, events, partner referrals, and third-party databases. Under DPDP, every outbound sales call or
promotional email to a lead requires documented consent. NodGuard’s Lead Capture SDK logs consent at the point of lead ingestion — before
your CRM triggers any automated outreach.
- Consent capture SDK for web forms, landing pages, and event registration
- CRM webhook gating to block automated outreach to unconsented leads
- Exportable consent evidence for compliance audits
- Multi-language notice rendering for regional lead campaigns
- TRUST & SECURITY
Enterprise-grade security. India- first data residency.
All data stored within
India
Tamper-proof immutable
consent audit ledger
System failure = BLOCK,
never ALLOW
23 Indian language
support for consent
notices
- COMMON QUESTIONS
Frequently Asked Questions.
Does NodGuard replace our existing governance or analytics tools?
No. NodGuard integrates with your existing governance registry and analytics platforms. Your governance tools handle database scanning, PII
classification, and documentation. Your analytics tools handle reporting and visualisation. NodGuard adds the consent enforcement layer —
ensuring that data flowing through your entire stack is consent-verified before it reaches downstream systems.
What happens if NodGuard's enforcement service is unavailable?
NodGuard defaults to BLOCK on any system failure. If the service cannot be reached, all downstream dispatches are held. A system outage will
never result in unconsented data processing.
We already use ad platform consent features. Why do we need NodGuard?
Ad platform consent features handle their own browser-side tags. They do not reach your SMS gateway, WhatsApp dispatch queue, CDP sync jobs,
CRM workflows, or customer match uploads. They also generate no legally auditable documentation of consent — no signed proof, no immutable
record, no exportable evidence for a DPBI audit. NodGuard covers all of these channels and generates tamper-proof consent evidence for every
action.
What about conversion modelling for non-consented users?
Ad platforms model missing conversions using statistical estimates. NodGuard does not compete with these models — they run automatically on
the ad platform side. What NodGuard adds is your own first-party aggregate conversion data for non-consented traffic: anonymised transaction
volume, category, and value data that feeds your internal measurement models and dashboards. You get visibility into non-consented revenue
impact inside your own analytics — independent of any ad platform’s model.
How long does integration take?
The consent capture SDK can be deployed in under 30 minutes via a single script tag. Server-side enforcement and conversion routing
integrations typically take 1–2 weeks depending on your existing webhook infrastructure.
What if a user rejects consent — is that permanent?
No. NodGuard re-prompts declined users on subsequent visits — up to 3 configurable attempts, spaced by configurable day intervals. After 3
rejections, the consent prompt converts to a non-intrusive recall badge that remains accessible without disrupting the browsing experience. This
multi-session approach recovers consents that a single-prompt banner would lose permanently.
The DPDP compliance deadline is May 2027.
Your outbound pipelines are already live.
Every campaign dispatched without consent-verified data is a compliance exposure.
NodGuard deploys in weeks, not months — and starts generating auditable consent
records from day one.